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Instagram Story size (Meta ad spec)
These are Meta's published ad specs; Meta doesn't publish separate organic limits.
Story dimensions (Meta Ads Guide, ad spec): 9:16, 1440 x 2560 px; JPG or PNG, max 30 MB; min width 500 px. Verified 2026-10-16 from the official Instagram page.
| Spec | Value | Source | Last verified |
|---|---|---|---|
| Story dimensions (Meta Ads Guide, ad spec) | 9:16, 1440 x 2560 px; JPG or PNG, max 30 MB; min width 500 px From Meta Ads Guide for Instagram Story ads — not an organic Story upload limit. | official page | Verified |
FAQ
What size is an Instagram Story ad?
Story dimensions (Meta Ads Guide, ad spec): 9:16, 1440 x 2560 px; JPG or PNG, max 30 MB; min width 500 px. Source: Instagram's official help page, last verified 2026-10-16. These are Meta's published ad specs; Meta doesn't publish separate organic limits.
Where does this number come from?
These are Meta's published ad specs; Meta doesn't publish separate organic limits. It is quoted from Instagram's official page (linked in the table) and was last checked on 2026-10-16. We do not use third-party guides; see our methodology.